Hi, I'm Alex! As a Senior Digital Product Designer, I’m passionate about blending user needs with business goals to create intuitive, accessible, and engaging digital products. By integrating user research throughout the design process, I ensure that my work is both impactful and aligned with business objectives.

Ongoing collaboration with the multi-disciplinary team at CaixaBank's e-commerce

Reimagining the upper funnel of CaixaBank's e-commerce to showcase the exclusive all-in one shopping experience, improve conversion and brand awareness

Re-design of the checkout experience for CaixaBank's e-commerce through ongoing user research.

Creating an improved e-commerce experience for the more than 80 theme parks around the world, through a common Design System with distinct qualities for each unique park, improving the conversion rate.

Creating a brand identity and defining the digital platform for healthcare startup.

Designing a business plan for an environmental startup, analysing the current market, through research and strategic planning.

A textile research project concluding in the creation of a product and its digital shopping experience, that minimizes production waste and reuses existing materials.

Imagining a future for no waste living and providing a digital experience that allows users to apply different no-waste strategies to their home.

Re-defining the homeless experience in Madrid, by providing a shelter that is not shameful or hidden, and an open source digital experience to build them.