Developed the creative strategy, brand identity, and website design for the Health and Technology Startup 'Sensfor'. The focus of the project as to define the values of the organization and base the identity on them, as well as provide an agile identity that can adapt to the pivots expected of startups. I ended up designing and supervising the development of their website as well.
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/fefaea4a-8356-402c-a4dd-462c32f479bd_rw_3840.jpg?h=dd51980e6c7fddf20e87984662abf364)
1. Basic Elements
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/80dd620e-ce8b-420a-afcf-95e57260de74_rw_1920.jpg?h=712a73994b64c7cb1222a9c4ae8861a2)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/d9ef5608-8627-4599-94e5-149ea992397f_rw_1920.jpg?h=4f3d088102cdf143a109c80d118f90bf)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/f9bbb2b8-5b3a-4772-ab7e-3c54112990de_rw_1920.jpg?h=346409e52c304bfd5bdf4b714d6b5ad4)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/fdd6c201-1aba-4d11-9bb2-90672b17ef68_rw_1920.jpg?h=b06deee5bebe3d096f00bbcfaad57ecd)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/13abb5d0-0747-4282-b549-31fcc863274b_rw_1920.jpg?h=5b6ef5da55e5aa3ebbbd17b6ce3d453b)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/be755fac-ed2f-4d5a-8cb9-f25eb7fb5fd7_rw_1920.jpg?h=a103390e45a0d9e9c187ac2e3423efe4)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/74f34a7d-336e-49cc-abf5-68e48c01aa2c_rw_1920.jpg?h=1e4962d8eb7f6164dd8d3a6a27da1aa9)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/e10bcc47-c851-4250-a634-6dcfd043ca64_rw_1920.jpg?h=8805cf99d43ccf69dc5cd43a086f6b63)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/bb1c8b57-03cf-4048-ad30-aaa523421988_rw_1920.jpg?h=947887f3fd2d51d47028b0dd97d75282)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/26620c97-91f2-454d-b0bc-35f65f7fa093_rw_1920.jpg?h=8f856afc8dbb93b1372bb906b8e4ad2f)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/e36c6b5e-7fd0-40c5-accd-e027ce292804_rw_1920.jpg?h=fcf96b78d5a0d44c999681bf2ced1752)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/3aacb8f8-f0fe-4c11-823d-fd06f0b358aa_rw_1920.jpg?h=93e5885b9714ada3f10beca7e2495473)
2. Design Principles
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/fb20be51-6d42-4498-90e6-1cc39c66860e_rw_1920.jpg?h=4d3d357a04d2315322b61184ce0cd15e)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/ac96a95a-c2f1-4eeb-8143-cc354d487fa6_rw_1920.jpg?h=0a7328ebd988d4bfb49d8829db2e7d6d)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/b3c99fc6-ccef-4849-aa19-c158b1c33762_rw_1920.jpg?h=641fdaf59b846d94301fa9f23e6625b1)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/4a8b3dda-231c-4837-b1cd-fed321678565_rw_1920.jpg?h=3d2af63245b26ede70b9a9542a0dc165)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/5810e923-d339-4909-a3dd-216f43ef3ce8_rw_1920.jpg?h=bde8b931fb2889e074b24d8136ecb361)
4. Brand Applications
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/5a1ef84d-8ade-4238-a856-249b283a549f_rw_1920.png?h=35293fa9b3f1cddd343072f5775ce89f)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/1e22d3bf-26de-4625-9958-d763fa2c530a_rw_3840.png?h=5f3cb748293d56b61258e7ca91866fad)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/f093d78a-d63b-457c-abdd-79fcd1c7f9ae_rw_1920.png?h=386e67453140553f3cde3eef46a03864)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/b95996a5-bfaf-47af-be7e-df0129a615d2_rw_3840.png?h=1b0b5f1e6197822023225ba4950ed610)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/ff4e156f-337d-41cf-a7d5-4172392063b6_rw_3840.png?h=0d2165173115e19b4459f9655ede6f4f)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/b1fec9bb-fc23-4a73-9837-e2b6a59e623c_rw_3840.png?h=933e0331579993ad1cc3157ec69d7cc7)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/7ea82c1e-2015-44c7-bb84-241c1c2137bf_rw_1920.png?h=8cf0b40a9672b1340b44906ffee4963b)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/3846410f-280e-4c4b-8f6c-1511e1c9b91e_rw_1920.png?h=92afc8d0547a44e155362dcddc77f6bc)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/59864df7-d089-4c80-a796-77e6e7f6ec34_rw_1920.png?h=a256c6d81a6379f9d743c3dbb689e5eb)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/7f999477-8870-48ac-8957-335f6606d56e_rw_3840.png?h=d5e1aefbdfbc8d28b75d59b08bd78614)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/d86d107c-4328-4cf1-bece-8900c301c92e_rw_3840.png?h=a76493d8d482cb0de105da81eb40c92f)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/f611ee5a-29fe-4152-9af9-81573cf489eb_rw_3840.png?h=99f20012edcae637c1ec84f09f8de7c4)
![](https://cdn.myportfolio.com/ba4f4d57-1087-468b-b402-b52e70e59ddb/2093a16e-b2b8-4907-a26d-8e289142949d_rw_3840.png?h=d316c88e5d8d50597dee4450848e470c)